Mashru has worked in the mortgage and banking sectors for over 20 years in roles covering mortgage advice, underwriting and business development.
LiveMore has appointed Amar Mashru (pictured) as strategic account manager to support key accounts and build relationships with clubs and networks in Greater London.
Mashru has worked in the mortgage and banking sectors for over 20 years in roles covering mortgage advice, underwriting and business development, including time at Harrods Bank and Lloyds Banking Group.
He has also worked as a self-employed mortgage broker.
Most recently, Mashru was BDM at Family Building Society, where he managed key intermediary accounts in Central London and maintained relationships with strategic partners.
Mashru said: “I’ve been struck by the extent of LiveMore’s drive for innovation, its expertise and its commitment to customers, approaching every enquiry with the same can-do attitude.
“As a company, we’re making a real difference in the market and I’m keen to help more advisers discover what LiveMore can offer, not only for complex cases and underserved borrowers, but for clients who are making a headstart on their retirement planning.”
Leon Diamond, CEO at LiveMore, said: “It’s an exciting time for Amar to join the LiveMore team.
“In recent months we’ve lowered our minimum age range to 40+, expanded our acceptance criteria and introduced a new 2+3-year fixed rate product to our Flexi Fix range.
“All of this we’ve done with the aim of improving mortgage access for underserved borrowers, particularly those struggling with the pressures of midlife.”
Diamond added: “And this is just the beginning. We know what the LiveMore Mortgage Matcher® is capable of when it comes to assessing a client’s affordability and unlocking housing wealth.
“When it comes to estate planning, housing wealth should be a part of that conversation long before it becomes the only option.
“At LiveMore, we can help advisers make sure they are considering all the available options for their clients.”