The Intermediary · https://theintermediary.co.uk/2026/02/lakeshield-appoints-two-new-bdms/
Lakeshield has appointed Sophia Lee and Robin Bruce as business development managers (BDMs) to boost its broker-facing team.
Lee and Bruce will work with brokers on residential, commercial and refurbishment bridging cases, supporting the credit and underwriting teams to give clear and timely decisions.
Bruce, who joined from SevernRise Lending, will cover the South West.
He has worked in bridging finance at Property Finance Group and has run his own brokerage and development company.
Lee joins from Avamore Capital and will focus on London and the South East.
She has previously worked at Cynergy Bank and NatWest.
Bruce said: “With experience across the lender, broker and direct borrower sides of the market, Lakeshield impressed me with their asset-first mindset and their willingness to find a reason to lend.
“I look forward to helping brokers and borrowers throughout the South West benefit from our pragmatic approach to lending.”
Lee said: “I’m really excited to be joining Lakeshield and speaking with existing brokers while developing new relationships.
“Working for a privately funded lender with commercially minded decision-makers who truly understand the realities of the market was a big draw for me, and I’m looking forward to supporting brokers with fast, practical solutions.”
Daniel Rodney, co-founder of Lakeshield, said: “Expanding our business development team with experienced BDMs like Sophia and Robin supports our focus on accessibility, speed and clear communication.
“Their appointments strengthen our ability to build broker relationships and grow origination across key regions.”
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