Average rental yields reached 5.55% in December 2023 according to Haslams, compared with prime London at 4.46% in December 2023 according to Maskell’s.
Rental values in Reading increased by an impressive 29% since 2021 and yet a premium property in the town costs up to 30% less than the average London home.
Reading is home to a secure and growing rental market with 32% of households renting privately, higher than the South East average of 19%.
The town is also positioned to outshine London’s sales market, anticipating a robust 3-5% price growth over the next five years.
In addition, Fdi Intelligence reported that Reading was the best European City for Business in 2023, and EY predicts the town will be the fastest-growing location in the country between 2024-2026.
What’s more, Reading was named one of the best places to work and live in 2022 and 2023.
Group Investment & Development Director at Haslams Mike Shearn comments: “Reading’s exceptional rental rate growth is the consequence of its growing population and a lack of good quality rental properties.
“Whilst we are unlikely to see such growth in the future we do expect rental yields to remain high for some time to come”.
“Sensible price-setting by landlords for rental properties will be increasingly important in 2024. Whilst underlying demand will remain strong, many tenants’ budgets are now at peak stretching-point.
“In terms of capital values, we believe that the improved consumer sentiment, buoyed by lower inflation and mortgage rates, will result in heathy growth from 2025. This may further improve yields for investors.”
St Edward’s Bankside Gardens development provides an excellent investment opportunity for Reading buyers; located directly next to the new Reading Green Park station, which provides services into central Reading in just six minutes.
Executive Chairman at St Edward Paul Vallone comments: “Reading is an excellent location for those who are looking for the city lifestyle without the city price tag.
“Reading itself is one of the Europe’s most important business hubs with exceptional connectivity, further enhanced by the arrival of Crossrail and the Elizabeth Line, positioning it as a prime commuter location.”
Bankside Gardens offers a selection of one and two-bedroom apartments, featuring contemporary layouts designed for modern living.
Residents enjoy exclusive amenities such as a concierge service, a gym, co-working studio, and a cinema room.