Broker giant Mortgage Advice Bureau (MAB) has acquired HomeOwners Alliance (HOA) in a bid to capture buyers before agents and lenders.
HOA’s platform attracts millions of users each year by providing guidance, tools and services to homeowners and prospective buyers. MAB says its acquisition will allow it to engage with consumers earlier in their journey, extending its reach beyond the point of mortgage advice.
Position strengthened
The group adds that the move will also strengthen its positioning ahead of any potential changes arising from the Government’s ongoing homebuying and selling consultation.
By integrating HOA’s digital platform, MAB says it expects to increase lead volumes, expand its service offering, including protection, and strengthen connections between mortgage advice and complementary home-moving services.
This acquisition strengthens our ability to engage with customers earlier in their homebuying journey.”
Ben Thompson (main picture), Director of Home Moving Strategy at MAB, says: “HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers. This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB’s role across the wider home-moving process.”
By joining Mortgage Advice Bureau, we will benefit from additional resources and reach.”
Paula Higgins, Chief Executive of HOA, adds: “HomeOwners Alliance was created to help people navigate one of the biggest financial decisions of their lives. By joining Mortgage Advice Bureau, we will benefit from additional resources and reach… We will continue to operate independently, retaining a strong voice for consumers.”