Aviva Investors, the global asset management business of Aviva, has expanded its UK Wealth team with two new hires.
The firm announced that Eoin Rooney has become director of digital channels, while Serena Burton has taken up the role of strategic partners director.
Aviva Investors said these two appointments further underline the firm’s commitment to the UK Wealth space.
They follow the appointment of James Southern (business development director) earlier this month.
Rooney will report into Smera Ashraf, who herself has recently been promoted to the newly created role of head of EMEA Wealth within the business having previously led the firm’s UK Wealth team.
He will be responsible for defining the strategy and leading the distribution of the firm’s investment products across the UK digital wealth market.
With over a decade of experience within the investment sector, Rooney spent several years at Vanguard, where he held a variety of roles across D2C offer and strategy within the firm’s UK personal investor business.
Aviva Investors hires head of UK institutional
He also served as chief of staff to both the head of Europe and the head of retail, supporting key strategic initiatives and regional leadership priorities.
Burton will report to head of UK advisory distribution Hayley Randall and will be responsible for overseeing the firm’s strategic partnerships within the UK IFA channel.
She also joins the firm from Vanguard and possesses over a decade of experience within the investment sector.
Burton held multiple roles at the firm, most recently as business development manager.
Ashraf said: “We’re delighted to welcome both Eoin and Serena to the team.
“Along with the recent addition of James (Southern) to our team, Eoin and Serena will bring with them a vast amount of experience and expertise from within the UK retail space, which will be a huge value add to our team.
“These two new appointments further underline Aviva Investors’ commitment to the UK Wealth channel, and our ambition to partner with clients who recognise our depth and expertise in the context of an evolving marketplace with ever more complex needs and requirements.”