Cala Homes has launched its first ‘showhome of support’ initiative, working with local artisan retailers to help accessorise its new development.
Based at Bliss Willows in Chipping Norton, the scheme promotes independent businesses by featuring their products throughout the interiors of Cala’s new Rowan and Laurel showhomes.
The scheme forms part of the developer’s wider Community Pledge.
Alex Richards, regional managing director at Cala Chiltern, said: “We are very excited to bring our Showhome of Support initiative to Bliss Willows.
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“It’s a terrific way to champion local businesses, and our new showhome in Chipping Norton is full of unique touches thanks to these fantastic creators.
“From artwork and candles to artisan food and accessories, the showhome reflects the character of Oxfordshire.”
Items displayed in the showhomes include bread flour from Bruern Farm Shop, a handmade wooden bowl from Oats Shop, and a bottle of Cotswolds Dry Gin from Cotswolds Distillery.
The living space features a scented candle from the Cotswold Candle Company, a country tote bag from Soho Farmhouse, and a ceramic coffee mug from The Beehive.
Artwork by Oxfordshire artist Josephine Trotter is also displayed.
Each product is accompanied by signage crediting the business, and all contributors will also be profiled on Cala’s website.
Bliss Willows offers a selection of two, three, four, and five-bedroom homes set within a new community that includes allotments, play areas, and open space.
For more information on the showhome and the businesses featured, visit cala.co.uk/homes-for-sale/south-east-england/oxfordshire/bliss-willows-chipping-norton.