Will ‘the greatest chocolate bar ever’ return? We asked Cadbury’s…
After the revival of popular Cadbury’s chocolate bar Top Deck earlier this year, we asked you which discontinued treat you would like to see brought back – and we got so many responses that we’ve decided to make a weekly feature of it called Bring It Back.
Every Tuesday, we’ll pick one from our comments box and look at why it was so beloved and, crucially, find out whether the companies in question might consider reintroducing them.
This week we are looking at one of the products that prompted the most messages – Cadbury’s Spira.
Apparently the result of a new production process that allowed chocolate to be produced in different shapes and textures without the need for moulds, it was introduced in 1989.
As the name suggests, the twin bars in each pack were formed into a spiral shape, with six hollow tubes running through each one.
And as dozens of readers have longingly recalled, this design allowed them to be employed in a very specific way when consumed along with hot drinks.
Among the many readers to describe the practice was one calling themselves Oompahlumpa, who said: “Cadbury Spira was and remains the best chocolate bar ever.
“With experience, you can drink your hot drink through this chocolate straw, melt the inside perfectly and the outside will still be intact. It needs skill but it can only be achieved with the Spira.”
Janette said: “I’d just love to see a Cadbury’s Spira back on the shelves. Great to eat, but also great to use as a drinking straw!”
Reflecting the sentiments of countless other readers who got in touch, Jannic told us: “Cadbury’s really NEED to bring back Spira bars! There’s nothing else needing brought back other than this chocolate bar!!!”
Indeed, such is the affection for Spiras that they have spawned multiple petitions demanding their return and a Facebook page – with more than 35,000 followers.
Despite the apparent popularity of the bar, Cadbury’s ceased production in 2005 – and suggested in response to a customer query on X in January that there were “no plans to bring back Spira”.
However, Sky News contacted the confectionary firm in the wake of the deluge of messages calling for its return – and received the following statement.
“We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business,” a spokesperson said.
“Our Spira bars were discontinued several years ago but we still have plenty of other delicious sharing bags for consumers to choose from!”
So, certainly not a commitment to a Spira relaunch – although its army of fans may take some consolation from the fact it is not a definitive refusal.
Those determined to convince the company to reconsider will undoubtedly continue their campaign – and we will be keeping an eye out for any further developments!
Which currently discontinued chocolate bar, crisps, sweets – or any other food product – would you like to see brought back, and why? Let us know in the comment box at the top!