Crystal Specialist Finance (CSF) has made two promotions within its sales division as it looks to meet ambitious growth targets through 2024.
The specialist finance distributor has appointed Dan Morris as intermediary sales director, while Sat Bhandal has assumed the role of corporate sales director.
Morris will take responsibility for the management of the telephony and field sales teams.
Additionally, he will continue to oversee the support provided to all mortgage club and mortgage network relationships.
Bhandal will focus on strengthening Crystal’s professional introducer relationships, in addition to leading an expanding team of client relationship directors.
Both will report directly to group sales director, Jason Berry, who said that the new roles have been created specifically to meet the pair’s abilities.
He said: “This strategic decision underscores Crystal Specialist Finance’s commitment to nurturing talent from within the business and empowering employees to take on greater responsibilities.
“Both Dan and Sat have been with us a combined 11 years and are exceptional individuals who have proven track records of achieving sales growth.
“In their new leadership positions they’ll both be able to own and maximise the opportunities that exist in their particular channels, and I have no doubt they will serve the needs of both their teams as well as our brokers, introducers and professional partners superbly.”