What does ‘Made in Britain’ mean for the economy

The 2024 spring Budget was the government’s last proposal for addressing the UK economy’s struggles, coming only two months before the announcement of the next general election. It covered everything from VAT to investment in UK manufacturing, but with the possibility of a change in government on the horizon, all eyes are on what the future of UK investment may look like for the next five years, and the real meaning behind ‘made in Britain’.

The budget includes a £270m investment in advanced manufacturing, following an initial investment of £4.5bn announced in the autumn Statement 2023. Both form part of a plan to support strategic British manufacturing sectors over the next five years – including clean energy, automotive, aerospace and life sciences.

Despite these plans, and recent reports of manufacturing sector growth for the first time in 20 months, these gains haven’t been seen across the whole country. Most recently, green tech trailblazer MyEnergi saw 100 jobs slashed and over 200,000 manufacturing jobs have been lost UK-wide over the last decade according to GMB.

The title ‘made in Britain’ is a mark of pride for countless British businesses. British manufacturing supports the economy, strengthens our workforce and is a stamp of quality for the British public. Following our exit from the European Union and recently revised figures showing the UK entering recession as early as last year, it’s more important than ever that the UK economy becomes increasingly independent.

For further insight into what it means to be a ‘made in Britain’ business, we spoke to The Heritage Widow Company – a veteran manufacturer of aluminium windows and doors – which has made products in Britain for over 30 years.

Key findings

• The UK manufacturing industry is worth £518bn.
• UK manufacturing provides 7.3m jobs.
• UK-based manufacturing lowers carbon footprint when compared to international manufacturing, making customers 58% more likely to purchase.
• The label ‘made in Britain’ has a strong influence in persuading consumers to interact with a business.
• The UK is now the eighth largest manufacturer in the world.

What does ‘made in Britain’ mean for businesses?

British quality is world-renowned. So much so, that the Barclays Made in Britain report found British-made products hold an important influence over consumers’ decision to buy products – with consumers perceiving them as high-quality, reliable and internationally respected. The ‘made in Britain’ tag was found to be worth an additional £3.5bn a year to UK exporters.

“We have always made our products in the UK,” said The Heritage Window Company’s Managing Director, Kevin Brown. “It’s important that our consumers know our products are made on British soil for use in British gardens. It holds weight for people knowing that a business is meeting meticulous UK manufacturing laws, contributing to UK employment and staffing local talent.”

British manufacturers don’t only know their products more intimately, they also have a broader knowledge of their consumer’s wants and needs.

“Being a made in Britain business has such a broad range of advantages, from enhanced public image to community presence and quality control,” added Kevin. “You get to know your local and national communities of customers, speak to them in person and oversee the development of products you know will satisfy their needs.

“I cannot overstate how crucial a personal relationship with your customer base is – it informs the products you make and your customers will have peace of mind knowing that your products are made to the UK’s incredibly high manufacturing standards.”

British manufacturing can increase revenue by quickening the turnaround on production and delivery, as well as enabling businesses to offer unrivalled standards of customer care.

“If a customer wants to reach out to a business, the barrier of international manufacturing can have a real effect on their decision to contact,” Kevin warned. “Customers know a UK-based manufacturer is working within their time zone, can oversee manufacturing in person and deliver products within a reasonable timeframe.”

UK manufacturers can also take advantage of the UK’s apprenticeship schemes to gain loyal skilled workers. The UK’s apprenticeship scheme helps manufacturers gain skilled labourers for a lower cost, thanks to the apprenticeship levy. Paid for by large employers with a pay bill over £3m, the money generated funds for apprenticeship training for other employers. For SMEs, the government will pay for apprenticeship training, with the business only paying five per cent of the wage.

What does ‘made in Britain’ mean for consumers?

Brits shop with their conscience as much as their wallet – especially in recent years, with more consumers than ever prioritising companies that care about their carbon footprint and support local communities.

The Natural Marketing Institute found that when businesses show they pay attention to their environmental impact, consumers are 58% more likely to buy their products.

Consumers also benefit from improved communication and customer service from manufacturers who produce and ship within the UK. The ability to call customer service within the consumer’s time zone, receive more accurate live tracking updates and pay cheaper delivery costs are a boon to British shoppers.

“Quality control is incredibly important to any manufacturer; you want to be confident that your products are being sent off as intended and delivered with care,” Kevin added.

“When you manufacture in Britain, you have full oversight of the production and delivery of your product or service – meaning you are less likely to receive complaints or issue refunds. Ultimately, this will save your business countless bellyaches in the long run, helping your business save money and build a positive reputation.”