When it comes to investing, falling behind is not an option. With an economic landscape that is constantly and rapidly changing, shaped by technological advancements, shifting wealth demographics and global political trends, your investment portfolio must continually adapt in order to grow. Sound complicated? With the help of Equitile Investments it doesn’t have to be.
Founded in 2015, and authorised and regulated in the UK, Equitile is a London-based investment management firm backed by a group of high-net-worth individuals and Norwegian family offices. Since its inception, it has remained independent and owner-managed, specialising in active global equity and macro strategies across both retail and professional mandates, including UCITS (Undertakings for Collective Investment in Transferable Securities) and AIF (Alternative Investment Fund) structures.
Equitile’s investment philosophy is built on a single guiding principle: investing is ultimately ‘about the next generation’. If investments fail to keep up with inflation, investors risk falling behind. Given that the cost of living typically rises faster than measured inflation, Equitile believes that traditional benchmark-driven investing may not be enough. Instead, Equitile targets returns that can genuinely outpace inflation and grow over time, putting adaptability and evolution at its core, helping to deliver long-term, future-proof outcomes. Equities, in particular, are seen as one of the most effective long-term defences against inflation.
Central to the firm’s forward-thinking approach is its proprietary ‘Darwin’ investment process. An adaptive framework inspired by evolutionary principles, rather than relying on fixed buy-and-hold schemes, it follows an ‘adapt-to-survive’ strategy, which continuously reassesses risks and opportunities across the investment landscape. This dynamic approach is designed to evolve with macroeconomic conditions, identify valuable assets for the next generation of owners, limit long-term capital damage by cutting failing investments early, and avoid structural risks arising from demographic, monetary and political change.
The investment process is led by Dr George Cooper, the firm’s founder and chief investment officer. With more than 30 years of experience in asset management, global strategy and macroeconomic research, Dr Cooper has earned a reputation for his forward-thinking and innovative approach. He is also the author of The Origin of Financial Crises: Fixing Economics, a widely regarded analysis of modern monetary systems, financial markets and systemic risk. His research forms the intellectual foundation of Equitile’s investment philosophy.
Equitile manages three distinct strategies across its fund range: the Equitile Resilience Fund, the Equitile M3 Fund, and the Equitile Demographic Fund. Its flagship strategy, the Equitile Resilience Fund, launched in 2016 as a UK- domiciled global equity UCITS fund and is available to both retail and professional investors. The portfolio is deliberately concentrated, investing in only a select number of high-quality companies chosen for their ability to outperform inflation over the long term, rather than simply mirror an index.
The results have been credible. Since its inception, the strategy has generated an average annualised return of 12.7 per cent, including during periods of heightened market volatility. In 2025 alone, the fund delivered an average annualised return of 40.9 per cent, highlighting its ability to achieve strong growth while remaining robust and resilient amid unpredictable market cycles and financial instability.
Alongside its main strategy, the firm launched the Equitile M3 Fund in May 2022 to showcase its macro investing capabilities. Investing in both macro themes, expressed across a range of assets, and idiosyncratic opportunities, expressed through single security positions, the fund aims to generate double-digit annualised returns over the economic cycle.
In an environment where change is constant, Equitile offers an alternative to traditional portfolio management. Grounded in extensive research and focused on adaptability and resilience, Equitile is the firm for investors seeking long-term capital growth through innovative investment strategies.
Find out more at equitile.com