The electricals giant will transform 50 of its largest stores to include new categories, seasonal showcases and a renewed focus on revamping the megastore entrance space.
New categories include health and beauty, pet tech, portable power and fitness, while seasonal ranges will cover BBQs and gardening equipment, back to school tech and supplies, and gifting ranges and services.
The category and range additions follow on from Currys recent announcement that 65 stores will be upgraded to make them more navigable and create a better shopping experience.
Currys said two-thirds of customers visit stores to make purchases, and said the blended in-store and online omnichannel model “continues to be important” to it.
Currys director of stores Matthew Speight said: “The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items.
“I continue to be blown away by the incredible teams around the business who work tirelessly to make such milestones a reality for our customers.
“Yet again, kudos to the colleagues.Let’s keep building on the UK’s leading omnichannel retailer position and pushing to provide a best-in-class, easy-to-shop experience for our amazing customers.”
The 50 large stores due for investment are: Merry Hill Retail Park, Swindon, Rotherham, Brentford, Solihull, Reading, Liverpool Aintree, Medway, Leicester Fosse, Stevenage, Cribbs Causeway, Oxford, Stoke Festival Park, Thurrock, Cardiff East, Maidstone, North Shields, Oldham, Guildford, Derby Kingsway, Wednesbury J9, Edinburgh Kinnaird, Swansea Morfa, Mansfield, Glasgow Braehead, Crawley, Staples Corner, Enfield, Teesside Park, Dundee, Lincoln, Newtownabbey, Croydon, Hull St Andrews Quay, Portsmouth, Leeds Birstall, Slough, Chester, Gateshead Team Valley, Nottingham Castle Marina, Plymouth, New Malden, Warrington, Southampton, Milton Keynes, Old Kent Road, Coventry, Gloucester, Bromborough and Poole.