It follows a glowing report by global property consultancy Knight Frank, which praised the city’s retail strength and investment potential, ranking it 66th out of 200 high streets in the UK.
It praised Worcester City Council planning committee’s 2016 decision to refuse the Worcester Woods Retail Park proposal for having ‘given occupiers and investors greater confidence in the town.’
The council said it aims to mix heritage preservation, green spaces, and modern development.
This helped it secure recent government funding for major capital projects such as The Arches, Scala arts centre, and the regeneration of Shrub Hill.
The property enhancement scheme has also helped revive empty units, especially around Angel Street and The Cross.
Councillor Lynn Denham, leader of Worcester City Council, said: “We are delighted that Worcester city centre has received praise from such respected industry experts.
“Despite the changing landscape of city centres nationwide, Worcester continues to thrive as a place where people shop, socialise, and enjoy everything the city has to offer.
“Keeping the historic city centre attractive and welcoming is vital to ensuring local businesses flourish, and the city remains a top destination for residents, visitors, and investors alike.”