Another important signal of the market’s potential is the accumulation of land by major property developers from Bangkok and other regions as they prepare to launch new projects in the future.
This is especially true in the condominium market, where supply remains relatively limited compared with demand, resulting in a high absorption rate.
That has encouraged more developers to move into the market. In 2026, several major developers — including Supalai, Ornsirin Holding and a number of listed companies — are expected to continue launching new projects in the area to compete for market share in this fast-growing segment.
Although the overall market remains on an upward trend, Colliers warned that the success of future projects will not depend on market momentum alone.
Developers must place strong emphasis on careful verification of land title documents and selecting locations with clear demand. Location quality, buyer structure, pricing level and product suitability will be key indicators of long-term competitiveness.
The inflow of foreign capital, the expansion of quality projects and the arrival of major developers are transforming Samui and Phangan from “world-class tourism islands” into a new property investment hub for Thailand.
If this trend continues, the area could become another international property market with growth potential comparable to Phuket in the future.