WealthKernel, a digital investment infrastructure provider, today announces a new partnership with GetGround, an all-in-one property platform for buy-to-let investors. GetGround works with 27,000+ property investors, providing an all-in-one investment platform that helps investors find, finance, manage and even exit their investments.
The UK property investment market has faced many challenges in the past few years, from rising mortgage rates to changes in policy and regulation. This has led to property investors looking for new ways to unlock the potential of buy-to-let while still feeling secure and confident in their investment.
The partnership with WealthKernel will help GetGround towards its mission of making UK property investing easier and more profitable. GetGround can now offer its property investors the option to open an Investment Pot and earn a return on their limited company cash. Investors looking to accumulate rental income and save for a future investment deposit can automatically move their rent to a pot each month and see it return even faster. Other investors move their exchange deposit into a pot for several months to earn a return and effectively offset some of the costs of being a landlord.
WealthKernel’s extensive relationship with leading Asset Managers has enabled GetGround to offer its customers the option to invest in a market-leading Money Market Fund that is low-risk rated and has high liquidity. This means cash can be accessed quickly, and returns can be seen daily directly from within the GetGround application.
Karan Shanmugarajah, CEO of WealthKernel, said, “Our partnership with GetGround underscores our commitment to helping businesses and individuals with innovative financial solutions that safeguard their money. With our API-first tech and expertise, we’re enabling companies like GetGround to offer solutions designed for their customers, enabling them to confidently navigate the evolving landscape of property investment.”
Charles Rule, Senior Finance Director at GetGround, said, “Understanding customer needs from a community of over 20,000 property investors and with millions of pounds sitting in customer accounts, we have built an Investment Pot product that allows investors to grow the returns from their investment directly through our all-in-one property investment platform. We’re thrilled to announce we have chosen a Money Market Fund to build our customers’ wealth in a low-risk, effective way. That’s why our partnership with WealthKernel is so important, their API-led technology allows us to provide a seamless experience to our investors that empowers them to grow their cash in a hands-off manner.”
With this new partnership, WealthKernel continues to strengthen its position in the fintech space with innovative safeguarding solutions while preparing for a strong entry into the wealth management sector with its hire of an industry veteran to spearhead its Wealth solutions.