After the North West and South West, the regions with the most sales over the same period were the East Midlands and Yorkshire & Humber.
| Number of 100% mortgage sales from January to September 2025 | |
|---|---|
| Region | Total |
| Central & Greater London | 26 |
| East Midlands | 67 |
| Eastern | 54 |
| North East | 34 |
| North West | 76 |
| Northern Ireland | 0 |
| Scotland | 64 |
| South East | 38 |
| South West | 76 |
| Wales | 26 |
| West Midlands | 45 |
| Yorkshire and The Humber | 67 |
| Unknown regions | 1 |
| Source: Financial Conduct Authority | |
The figures come as brokers continue to weigh the trade-off between higher rates on zero-deposit products and the lower borrowing costs typically available with even a small deposit. Compare the Market said borrowers may pay more over the full term when taking a 100% loan, because rates can be higher and the range of 95% loan-to-value mortgages is broader.
As an example, it pointed to Skipton Building Society’s 100% five-year fixed Track Record Mortgage, priced at 5.55% as of 24 March 2026. By comparison, Skipton’s 95% five-year fixed mortgage with a £999 fee was quoted at 5.28%.
On a £270,000 purchase over 30 years at 5.55% with no deposit, monthly repayments would be £1,542 and total interest over the term would be £284,944, Compare the Market said. On a 5% deposit with a 5.28% rate, monthly payments would be £1,421 and total interest would be £255,122. It said that a £13,500 deposit could reduce total interest by £29,822 over the term, based on those assumptions.
Compare the Market said a deposit can reduce monthly payments and provides equity from the outset, but added that some first-time buyers may not be able to save a deposit even as small as 5%. It said zero-deposit mortgages can offer a route to homeownership for borrowers who cannot raise upfront funds, enabling them to build equity through repayments.