Pure Retirement has launched an AI-powered criteria chatbot designed to help advisers access lending criteria information more quickly and outside normal business hours.
The tool, named Lenny, provides advisers with 24/7 access to answers on lending criteria.
The chatbot uses approved criteria information and allows advisers to ask an initial question and then submit follow-up queries.
Once the required information has been obtained, users can download the responses as a PDF to retain as part of their audit trail.
Lenny will sit alongside Pure Retirement’s existing intermediary sales support service, which includes pre-application checks designed to establish whether a case meets lending criteria before a formal application is submitted.
According to the lender, both services are intended to provide advisers with more information at an earlier stage of the advice process and streamline assessments of client and property eligibility.
The launch forms part of a wider technology strategy at Pure Retirement aimed at improving adviser communications and service delivery.
Recent initiatives have included the introduction of an adviser-facing WhatsApp channel, allowing the lender to distribute updates on rates, product changes and criteria amendments directly to advisers’ mobile phones.
Pure Retirement said the channel was developed to reflect the mobile nature of advisers’ working patterns, enabling them to receive updates without having to monitor email communications between appointments.
Scott Burman, head of distribution at Pure Retirement, said: “We’re pleased to be continually evolving our processes and service offering, helping to drive adviser experience improvements and enabling them to best serve their customers.
“Delivering best outcomes for consumers sits within the intersection of service and technology, and being able to offer new ways for advisers to receive quick responses to criteria queries 24/7, and have instant updates delivered direct to their phone, underlines our commitment to supporting all the market, all the time in best serving clients and helping them to achieve their financial goals in later life.”

