The development follows a series of launches aimed at supporting the intermediary sector. Earlier in the year, Gen H unveiled a dedicated website for intermediaries and introduced an innovative AI-packaging tool developed in partnership with Google Cloud.
Since its launch to the intermediary market in the summer of 2021, Gen H has collaborated with over 16,000 brokers. The lender’s partnerships include notable industry networks and clubs such as Legal & General Club, Openwork, Paradigm, TMA, PMS, Brilliant Solutions, and PRIMIS.
“Product switching can take up a big part of a broker’s day,” said Pete Dockar (pictured), chief commercial officer at Gen H. “It may seem like a simple task, but still requires a lot of time to provide quality whole of market advice.
“Now, if a Gen H rate is right for a broker’s client, they’ll be able to complete their switch in just a few minutes. Clients work with their brokers because they trust their advice; we want to make the process of managing those carefully chosen mortgage product choices as simple and effortless as it can be.”
Want to be regularly updated with mortgage news and features? Get exclusive interviews, breaking news, and industry events in your inbox – subscribe to our FREE daily newsletter. You can also follow us on Facebook, X (formerly Twitter), and LinkedIn.