Miranda highlights the launch of their tech platform as a key milestone in her career, emphasizing its role in streamlining transactions and enhancing customer experiences, whether they are brokers or direct clients. The impact of this technological advancement on people’s lives and the overall efficiency of transactions is a testament to the potential benefits of embracing technology in finance.
Provide Finance’s platform now offers a unified virtual environment where brokers can effortlessly communicate with both their clients and lenders, fostering a seamless exchange of information and facilitating smoother transaction processes.
The founder notes that the unique value proposition of her firm, Provide Finance, emphasising the blend of industry expertise and technology as its “secret sauce.” She calls for more collaboration and mentorship within the industry, noting a prevalent focus on style over substance that hinders collective progress.
Overcoming resistance to change
However, the journey to widespread technology adoption is not without its hurdles. Miranda acknowledges the resistance to change, often rooted in fear or a lack of understanding, as a significant barrier. She advocates for persistent education and the demonstration of technology’s benefits to overcome this reluctance. The emphasis on continuous learning and the encouragement of the younger generation to engage with technology are critical in her strategy for industry advancement.
Beyond technology, Miranda identifies process inefficiencies, particularly in case processing, as a significant challenge facing the industry. She calls for improvements to make the transaction process more efficient, lamenting that certain aspects have regressed over the years.