April Mortgages has appointed Michael Brown (pictured) as head of business development as the lender continues to expand its intermediary distribution strategy.
Brown joins the lender with more than 10 years’ experience in the intermediary mortgage sector, having previously held roles at Mortgage Advice Bureau and Skipton Building Society.
Most recently, he served as business development director at Paradigm Mortgage Services.
April Mortgages said the appointment forms part of its ongoing investment in people and technology as it looks to grow its advice-led proposition and strengthen relationships across the intermediary market.
During his time at Paradigm, Brown led regional growth initiatives, developed relationships with advisers, networks and distribution partners, and supported member firms with business growth strategies.
The lender said his experience in distribution strategy, partner engagement and adviser development aligns closely with its focus on long-term relationship-led lending.
Rachael Hunnisett, director of mortgage distribution at April Mortgages, said: “Thrilled to be bringing Michael into the April family.
“Having worked with Michael before, I know his track record for delivery is second to none.
“His passion for making mortgages simple and fair is only exceeded by his drive to champion mortgage advice as a sector.
“These are things we wholeheartedly agree on. A true meeting of minds.
“Some may say I have an unrealistically ambitious vision for April and everything we can achieve to make mortgages better for modern families. I wear that as a badge of honour.
“Michael is a key hire in helping us get there.”
Brown said: “April’s commitment to long-term, advice-led lending is what makes this opportunity so compelling. The business is building something genuinely different in the market.
“My role is to make sure we grow that proposition in a considered way, working with the right partners to build a high-quality distribution model that supports brokers, protects customer outcomes and reinforces April’s focus on long-term certainty and peace of mind.”