A government-backed “Invest for the Future” campaign to encourage UK savers to take up long-term investing has been launched, spearheaded by mascot “Savvy the Squirrel”. Chancellor Rachel Reeves attended an event at the London Stock Exchange yesterday morning to mark the start of a communication drive that will last the rest of the year. Twenty financial groups are participating including Alliance Witan (ALW) investment trust, Janus Henderson Investment Trusts, Fidelity International, JP Morgan Personal Investing, Jupiter, Schroders, Aviva, Barclays, Lloyds, Vanguard, Xtrackers and Hargreaves Lansdown.