MAB snaps up HomeOwners Alliance to corner home buying journey

MAB will take a 100% stake in HomeOwners Alliance from its founders and Smoove. 

HomeOwners Alliance is a consumer platform that offers guidance, tools and services to homeowners and aspiring buyers. The acquisition will support MAB’s strategy to expand its presence across the home moving process by engaging with consumers earlier in the journey and beyond the advice process. 

HomeOwners Alliance will also align with MAB’s preferred suppliers in the home moving process. 

MAB said the deal would also prepare the firm for any changes ahead of reforms introduced by the government’s home buying and selling consultation. 

By integrating and enhancing HomeOwners Alliance’s digital platform, MAB expects to expand its reach to consumers earlier in the home buying process, increase lead volumes and services available, and enhance the relationship between mortgage advice and home moving services. 

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Ben Thompson, director of home moving strategy at MAB, said: “HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers. This acquisition strengthens our ability to engage with customers earlier in their home buying journey and supports our strategy to broaden MAB’s role across the wider home moving process.

“We’re pleased to welcome HomeOwners Alliance to the group and look forward to supporting its continued growth.” 

Paula Higgins, founder and CEO of HomeOwners Alliance, added: “HomeOwners Alliance was created to help people navigate one of the biggest financial decisions of their lives. By joining Mortgage Advice Bureau, we will benefit from additional resources and reach, allowing us to expand the guidance, tools, and research we provide.

“We will continue to operate independently, retaining a strong voice for consumers, and are excited about our growth plans under MAB’s ownership.”