Mars has made a £1.2m investment in an innovation hub at its Birstall research and development centre.
The investment at the UK Research & Development (R&D) Hub in West Yorkshire will be used to boost capabilities in the design, development and deployment of new products.
The newly-designed Hub provides a purpose‑built environment to encourage creativity and collaboration, including spaces for prototype evaluation, zones for product pitching, and facilities for creative experimentation. The hub also features a custom-built kitchen for a daily product quality control review.
Elisabetta Pierangelo, VP for global R&D at Mars Pet Nutrition said: “Innovation allows us to stay connected to our consumers, solve pet parenting pain points, and design products that improve the experience of pet ownership. By strengthening our innovation capabilities, we can anticipate their evolving needs and deliver category leading products.
“Our investment in the Birstall Innovation Hub reflects a long-term commitment to advancing innovation and technology, and to delivering the highest-quality products for the 455 million pets and pet parents who rely on us every day.”