Rylands, previously national sales manager, will focus on enhancing partnerships across both residential mortgages and second charges, while Huxter, former head of clubs and networks, will manage the lender’s intermediary relationships and field sales team.
The company is also adding several key account managers to assist Rylands and increasing its support staff to bolster broker interactions. West One is in the process of hiring regional account managers and expanding its team of telephone business development managers to support its new and existing sales initiatives.
Indicating the start of the lender’s expansive hiring phase, David Venn, recently of Tandem Bank, has joined as the regional account manager for the South East.
Over the coming months, West One said it would announce enhancements to its products, pricing, and criteria in a bid to achieve its ambitious growth plans.
The first of those changes sees West One overhaul its legal process, making remortgage quicker and more accessible. The revamp includes the introduction of a low-cost, fixed fee of £99 for the fast track remortgage service, challenging the traditional “free Legals” products. This option now extends to unencumbered properties and caters to remortgages up to £750,000 across England, Wales, and Scotland.